What You Will Learn In This Course Bundle

SEO Master Bundle (12 Courses)

SEO Training - An Introduction
  • The Scope of Digital & Search
  • What is Search Engine Optimization
  • What is Google's Stated Business Goal, And Why Do We Care?
  • How Google Makes Money
  • Dissecting The Parts of a Search Results Page
  • Best In-Class SEO Tools

Why Do Pages Get Ranked In Google
  • How Google Decides Where Pages Rank
  • The Major Search Ranking Factors
  • Google's Many Algorithms
  • Google's SEO Guidelines
  • Industries That Google Treats Differently In Search
  • Dissecting A Page For SEO

How To Target The Ideal Prospect
  • Why It’s Important To Remember SEO Is Marketing
  • How SEO Affects The Sales And Marketing Funnel
  • Understanding The Psychology Of Buying & The Sales Funnel
  • How To Target The Ideal Prospect
  • Questions To Ask To Build Your Ideal Prospect Persona
  • How To Create An Ideal Prospect Persona

Types of SEO Engagements
  • Discussion About Each Of The Types Of SEO Engagements And How They Differ
  • Competitive SEO Audit
  • One-time SEO
  • Ongoing SEO

How To Perform A Competitive SEO Audit
  • Why Do We Need To Do A Competitive SEO Audit?
  • What Data Do We Need To Collect And Analyze?
  • Which Tools Give You Which Data?
  • How To Find Site Errors That Affect SEO And How To Fix Them
  • How To Identify Redirects, How to Use Redirects, And Redirect Errors
  • How To Identify Appropriate Schema To Use And Schema Errors
  • What Is Robots.txt And How Does It Work?
  • How To Check Mobile Friendliness
  • Website Speed And How To Identify Things That Are Slowing Down A Website And How To Fix Them
  • How To Get And Analyze Search Engine Rankings For Client And Competitors
  • How To Get And Analyze Inbound Links For Client And Competitors
  • How To Put All Of The Competitive Audit Data Together In A Clear And Understandable Format For The Client
  • How To Present The Competitive SEO Audit Findings And Recommendations To The Client (Includes Video Of An Actual Call With A Client To Present The Results)

How To Do Keyword Research
  • What is keyword research?
  • Keyword Research Tools
  • How to get started with keyword research
  • How to do keyword research
  • How to organize the keyword research and report the results to the client

How To Build & Execute An Ongoing Content Strategy
  • How To Build A Keyword-targeted Ongoing Content Strategy
  • How To Execute An Ongoing Content Strategy
  • How And Why You Need To Target Your Ongoing Content Strategy
  • Differences Between SEO For Content On Enterprise-sized Websites & Medium and Small Business Websites
  • Google's Helpful Content Update Explained
  • How To Create Content That Qualifies as Helpful Content In Google's Eyes
  • How To Create And Work With A Content Calendar
  • How To Include Keywords & Calls-To-Action In Your Content
  • Search Features & How To Increase Your Chances of Getting Them To Display In The Search Engine Results Pages
  • How To Ensure A Smooth Content Creation Process
  • How To Evaluate Success And Adapt Strategy When Needed

Repurposing Content: The Review & Combine Strategy
  • Why We Review & Combine
  • How To Pull Data For Existing Content
  • How To Pull and Organize Current Keyword Rankings For Review And Combine
  • How To Identify Content To Keep And Content To Combine
  • How To Identify Content To Keep And Content To Combine (Part 2)
  • How To Combine Content For Increased Search Visibility
  • How to Communicate Review And Combine Changes To Your Editorial Team
  • How To Evaluate The Success of Combined Content

How To Optimize A Website For Search
  • Which SEO Engagements Include Website Optimization
  • How Website Structure Affects SEO (Part 1)
  • How Website Structure Affects SEO (Part 2)
  • Pages On A Website That Are Treated Differently By Google
  • How To Pull The Data Needed For Website Optimization
  • How To Optimize The Pages Of A Website (Part 1)
  • How To Optimize The Pages Of A Website (Part 2)

How To Optimize A Website For Local SEO
  • Who Needs To Worry About Local SEO
  • Understanding The N. A. P.
  • Why Website Content Matters For Local SEO
  • Reviewing Google's Documentation On Local SEO
  • How To Work With Local Platforms
  • How To Collect Local Data & Build Local Citations For Your Clients
  • How To Create And Optimize Local Content For SEO
  • How Schema Helps With Local SEO And How To Easily Create LocalBusiness Schema
  • How To Leverage Local Links & Citations
  • How To Increase Reviews For Local Businesses

Inbound Links For SEO: How & Why To Build Them Safely
  • Why Links Are Important To SEO
  • All About Google's Recent Link Spam Update
  • Why Link Building Is Against Google's Rules
  • The Difference Between Link Building For An Enterprise-Sized Business vs. A Small Or Medium-Sized Business
  • How Careful & Strategic Link Building Can Help
  • Why Link Building Is Hard
  • How To See Your Competitors' Links And Determine Which Links Can Help Your Website
  • How To Build Links Safely And Effectively

Onboarding An SEO Client
  • What Has To Be Done In The First 30 Days Of An Ongoing SEO Engagement?
  • SEO Onboarding Task Lists
  • How To Keep The Client On Track And On Time
  • What Do We Need To Get Started With Onboarding An SEO Client?
  • What Accounts Do We Need Access To When Onboarding An SEO Client?
  • SEO Onboarding Tasks & How To Schedule Them

Materials Included With This Course Bundle
  • Dissected Search Engine Results Page
  • List Of Best-In-Class SEO Tools
  • Google's Webmaster Guidelines
  • Google's Search Quality Evaluator Guidelines
  • Persona Questions List
  • Persona Example
  • Persona Template
  • Competitive SEO Audit Scorecard Template
  • Robots.txt Information
  • Schema Validator
  • Google Mobile-Friendly Tester
  • Google Page Speed Test
  • Web Page Test - for site speed
  • GT Metrix - for site speed
  • Sample Competitive Backlinks
  • Sample Competitive Keyword Rankings
  • Sample Competitive Crawls
  • Screaming Frog Information
  • FAQ Schema Generator
  • Competitive SEO Audit Task List
  • Website Optimization Current Rankings Sheet
  • Onsite SEO Tracking Sheet
  • SEO Content Guide
  • Optimization Document Less Content
  • Optimization Document More Content
  • Info about Screaming Frog Crawler
  • Info about Semrush for keyword rankings
  • info about Schema.org
  • Info about Yoast Plugin
  • How Google ranks local businesses
  • Information about Moz Local
  • Information about Whitespark
  • Information about BrightLocal
  • Sample Citation Building Intake Form
  • Schema Markup Generator
  • Reviews Strategy Doc
  • Information About No BS Marketplace
  • Information About SEO Jet
  • SEO Task Lists
  • Sample Client Intake Form
  • Persona Questions List
  • Sample Citation Building Intake Form

100% Money-Back Guarantee

100% money-back guarantee. If you don't like a course, email me at [email protected] within 30 days, and I'll refund your purchase. No questions asked.
100% Money Back Guarantee

Unmatched SEO Experience

20+ Years SEO Experience

I’m Don Seckler. I’m your instructor. I’ve been doing SEO and developing strategies to monetize websites for over 20 years, since before Google even existed.

For the past 9 years, I have been running my own SEO and Inbound Marketing agency, Peak Inbound Marketing. The knowledge I share in each course is based on real-world experience.

We show you how we generate hundreds of thousands of dollars of new business each year for our clients using these SEO strategies.

Our courses give you everything you need to start your own SEO agency, from onboarding to reporting and everything in between.

Testimonials

  • Ethan C.

    These courses are awesome. They show you exactly what you need to do to have success in SEO. I've used the learnings to start my own SEO agency.

  • Betty W.

    I love the detail and how Don makes it so easy to understand. These courses helped me start my SEO consulting business. Now I can work from anywhere!

  • Dasar A.

    After taking similar courses on Coursera and other platforms, I can say that SEO E-Courses are far and away superior. They show you exactly what you need to do for SEO success.

  • Tamara R.

    Don's SEO and PPC systems and expertise have helped grow our agency revenue dramatically. The training, coaching, and task lists are so complete and effective that they make it easy to have success for our clients.

  • Steve G.

    Don is always a go-to referral for me. His SEO and PPC expertise are among the best. Don Seckler is an effective trainer and coach and can help you grow your agency's revenue.

  • George C.

    Adding Don's SEO and PPC services has had a very positive effect on our agency's bottom line.

Learn Real-World SEO Strategies & Procedures

Our SEO courses give you our proven-successful systems that use targeted SEO strategies to get more business online

  • Learn What Is Working Right Now In SEO

    Google is making changes to its algorithms more frequently than ever before. Learn what works in the real world NOW.

  • Get Our Proprietary SEO Documents & Procedures

    You get our actual agency documents, task lists, and reports that we use with our clients to get massive results.

  • Expert Instructor With Real World Experience

    Don has been doing SEO since before Google existed and continues to do SEO every day. This is what works now in the real world.

Step-By-Step Lesson Videos

You learn our exact processes for SEO success

There's no guessing or ambiguity.  Your lesson videos clearly explain what you need to do AND why it works. We walk you through it step-by-step.

We also give you our proprietary processes, documents, and tools to help you execute effective and successful SEO campaigns. 

Task Lists, Templates, Reports

You get everything you need to start your own SEO agency

We have spent more than 8 years building and refining these systems. You can take our hard work and hit the ground running as you start your own SEO agency.

The hardest and most time-consuming part of starting an SEO agency is getting your systems and repeatable processes in place and fine-tuned. We’ve done all that work for you.
SEO reports